Guests follow a spa across about seven platforms and a website, with no single place to follow it. Here is what that scatter costs, and what an address of its own does about it.
7
Social platforms the average internet user is on each month
Guests are spread across about seven platforms, so a spa ends up running an account on most of them — plus a website. Each one keeps its own followers, and none of them talks to the others.
The 7 is rounded from GWI’s 6.75 and links to its publisher. It counts the platforms people use, which is where their following ends up.
The best address for your spa
spas.best/yourname is an address the spa holds, a hub it opens, and a follow that is held against it.
Your spa. At the Best address.
spas.best/yourname for free, and on Pro yourspa.spas.best — the spa's own address, easy to say at reception and easy to find.
maisonaurore.spas.best
Address ofMaison Aurore
PlanPro
spas.Best brandingRemoved
All your links in one place
The treatment menu, the booking, gift cards and the way in on one page, at one address printed on the voucher.
Maison Aurorespas.best/maisonaurore
Book a treatment
The newsletter
Super Follow: Grow your guests
Guests follow the spa at its address, not a booking app's — so regulars hear about the new ritual from the spa itself.
Super Follow
12,846+24%
Held atspas.best/maisonaurore
Moves with the nameYes
Click analytics
See what guests press — book, menu, gift cards — counted at the spa's own address rather than inferred from a platform's dashboard.
Link clicks, this month
48,209+18%
Measured atyour own address
Send messages to Super Followers
The new season, the quiet-weekday offer, the members' evening: written once, and it lands with every Super Follower.
Message to Super Followers
Spring treatments are open — 20% off your first booking with SUPER20.
Delivered12,846 of 12,846
Lands intheir super box
Private links for Super Followers
The members' ritual, early booking, the regulars' code: rows that open for the guests who followed the spa, and stay shut for everyone else.
On the spa's hub
Gift cards
Book a treatment
The members' ritualSuper Followers
Shut, not hidden
One address, one page, one following — and all three of them the spa’s. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what each plan costs. About .best covers the domain the paid plans come with.
Built to be found by AI
More and more guests ask an AI assistant for the best spa rather than searching. A hub under .best is built for that question.
54%
Found where AI looks for the best
Ask an AI assistant for the best spa nearby and it leans on pages built around “best”: in Meltwater’s study of 9.5 million AI citations, “Best X” listicles appeared in 54% of the most-cited LinkedIn content. A hub at spas.best/yourname puts “best” in the spa’s own address, and gives assistants one clear page to cite for it.
People ask an assistant for the best spa nearby. On a .best hub, the word in their question is already in the spa's own address: spas.best/yourname.
02
One page an assistant can read
What the spa is, what it offers and where to find it — on one page, in plain text, at one address, rather than scattered across profiles an assistant has to piece together.
03
One name everywhere
Every profile can point back to the same .best address, so the spa reads as one name rather than a handful of handles that may or may not be the same spa.
04
The source is the spa itself
When an assistant cites the hub, it cites the spa's own page — not a booking platform, a directory or a lookalike account speaking for it.
Nothing here promises a ranking or a citation: assistants choose their own sources. A .best hub gives them a clear one.
Published by internet.Best, the ICANN-accredited registry that has operated the .best top-level domain since 2018, led by CEO Cyril Frémont. About internet.Best.
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